Art of Bridal Beauty by Aradia

Experience the Art of Bridal Beauty – Bridal Makeovers by Aradia

100 Years of Bridal Hair & Makeup Looks – A Vintage Bridal Study

Down The Aisle Style: 100 Years of Bridal Hair & Makeup Looks

Today’s blog attempts to beautifully and chronologically demonstrate with the bridal beauty fashion history from the past 100 years. This year is all about vintage inspired weddings and bridal hair is no exception. As a professional makeup artist dedicated to brides I feel it’s crucial that I share knowledge of wedding trends and styling, so in an attempt to grow my own understanding of what vintage weddings through the past 100 years were all about, I offer you this blog. Since a lot of my brides want a wedding look that expresses their personal style while also reflecting a rich tradition, it’s important being specific about the era a certain wedding is based upon and not simply generalizing all styles to this vague, blurred term that ‘vintage’ is. Nothing achieves that goal as gracefully as vintage hair and makeup. Here is a luscious look at wedding beauty fashions from the turn of the 20th century to the present. Let’s take a look back at the best of the last century.


1913-2013 - A dazzling tour of the past hundred years of bridal fashion.

1913-2013 – A dazzling tour of the past hundred years of bridal fashion.


Bridal vintage style is associated with classy sexiness, youthful wholesomeness, and flawless beauty. Vintage styles have never been more popular, with style icons like Scarlett Johansson to Dita Von Teese indulging in retro glamour. In fact the trend of retro pinup-style clothing, hair, and makeup is emerging in contemporary art, movies, ads, and on the fashion runways. Taking inspiration from burlesque divas and celebrities, so many of our brides seek to enhance their image with the effortless glamour and mysterious charisma of classic pinup beauty. BRIDAL MAKEOVERS Innovative & creative styling to bring you stellar makeup and hair artistry. Specializing in hair and make-up from the 1920’s – 1980’s we can transform you into a jazz era flapper girl, a starlet from Hollywood’s golden age, a rock n roll pin-up or a 60’s sex kitten! We at BRIDAL MAKEOVERS have a passion for beauty from a bygone era yet, love the idea of a vintage style wedding gown and hair with more modern makeup done in fresh ways. TIP: First create an inspiration board that features rouge lip colors that are pulled from a vanity table drawer from long ago, mixed with futuristic glittery eye accents, timeless natural tones and indelible smoky shadows and liners. The idea is you want to mix of old and new makeup techniques for a contemporary yet vintage look. The overall message: pair vintage with modern to make a statement that’s unique and all your own for your bridal makeup.


In 1913 a high coiffure, long elegant gowns and tightly corseted hourglass figure defined the style.

In 1913 a high coiffure, long elegant gowns and tightly corseted hourglass figure defined the style.


Gibson Girls were the embodiment of the American beauty during the Edwardian and late-Victorian era. Hair was a woman’s crowning glory during this era and was never cut. It was worn down until a young woman was ready for marriage. Then, as now, creating the illusion of lush, waist-length hair took some doing: To add length to their own hair, brides often wore custom-made “pieces”—the Edwardian equivalent of hair extensions. Big veiled hats were worn over equally big hairdos. The result was a voluminous head that appeared so large it made the neck seem longer, the shoulders smaller and the body slimmer and more elongated. Gibson Girl updos are hands down the most romantic and passionate of all the updo hairstyles you could possibly choose for your own wedding day hairstyle. For the face, brides would have used a bit of face powder and rouge; the skin would be pink and white if possible but they certainly never had a tan. The eyebrows were thick, so to create this look they would pencil in a perfect arch framing the orbit of the eye. The lips were stained or tinted they would look bitten rather than painted.


Dazzling beaded tunic that captures the jazzy energy of the roaring twenties.

Dazzling beaded tunic that captures the jazzy energy of the roaring twenties.


The earlier stigma attached to makeup and ‘harlots’ was gone and women felt at ease perusing the latest powders, vanishing creams, pan sticks, lipsticks and cake mascaras – applied with a brush. Art deco has long been associated with uncompromising style and sophistication. When a bride today is inspired by a 1923 vintage “flapper” feel for her bridal look, she is typically replicating the everyday look of the roaring 20’s young, hip woman as opposed to the true post WWI bride, who was much more demure and ethereal. Flappers were the stylish women in the 20’s that were independent, unconventional and sophisticated, characterized by their pencil thin brows, smokey eyes, Cupid’s bow dark lips and bobbed hair. The “bob” haircut and luxurious finger waves of Hollywood’s early screen stars were the most popular desired hairstyles by brides. By 1923, barbers were offering the big chop a la Louise Brooks and Clara Bow for any women willing to dare to wear a sleek, straight, shiny bob. A great hairstylist can now Marcelle your hair to seriously look like you’ve been time traveling from the 20’s. Also, good hairstyling lays the fantastic canvas for the appropriate makeup. The makeup style of the time that was inspired by Coco Chanel’s sun tanned skin and kohl rimmed eyes, is still widely popular today.


The 1933 bride aspired to be as elegant and demure as a screen siren.

The 1933 bride aspired to be as elegant and demure as a screen siren.


The glitz and glamour of the 1930s grew out of the dawning of the Golden Age of Hollywood, when people sought escape from the Great Depression by flocking to the movies to see big over-the-top studio productions. There inside the movie house, a world of glamour existed that most brides could only imagine. Chic gowns with long flowing hem lines that skimmed along the floor gave the bridal figure a beautiful silhouette and were an important ingredient to the recipe. 30s style vintage wedding dresses represent femininity in all its glory. Hollywood led to the 1930s wedding silhouette of a satin bias cut gown, which closed at the side or buttoned down the back that hugged and fit a women’s body and showed off her curves. Hair was now chin to shoulder-length and softly waved. Finger waving and pin curling created smooth lines and voluptuous waves. Without a doubt, the art of bridal make-up took off in strides during the 1930’s with the help of Max Factor’s Hollywood glamour and the new rage of full color fashion magazines. The eyebrows were plucked thin or shaved off entirely. Petroleum jelly was applied to the upper eyelids to match the shiny eyebrows. The (often false) eyelashes were curled.


The beauty ideal of the time was a sophisticated and glamorous but natural and subdued look.

The beauty ideal of the time was a sophisticated and glamorous but natural and subdued look.


Like the decades previous, this one had the war to set the tone and helped to define a bride’s hair and makeup choices. During WWII, women took on new roles in America, working in factories or taking part in war efforts. The new roles brought forth a new look, and the theme was practical yet polished. Simplicity was the catchword of the day since available cosmetics were limited due to war time rationing. Hair was longer and smooth, rendered in a more romantic, softer look than the previous decade. Simplicity may have been important but not at the expense of looking good. The 1940’s hairstyles were swanky and sultry! In fact some of the most glamorous hairstyles in history came out of the 1940’s. By 1943 brides were styling their hair in most elaborate ways. With pin curls and updos with victory rolls, bridal hairstyles were meant to be noticed. Makeup was more natural i.e. creamy skin, smoothly powdered with a natural looking pinkish hue and lips in a patriotic red. An ad in 1943 wrote that “A women’s lipstick is an instrument of personal morale that helps her to conceal heartbreak or sorrow” . The focus for 1940s eyes is the lashes as mascara had found its place during this decade. On the eyes, brides would apply natural eye shadows in brown and grey tones, a touch of eyeliner, while the brows were kept quite thick but had to be perfectly arched and defined with an eyebrow pencil. Gone were the shaved off and re-drawn eyebrows of the 1930s. 1940s brows were usually naturally shaped. The defined make-up and beauty style of the war years is so inspiring if you are a vintage bride going for a bombshell/pin-up girl look.


The starlets of Hollywood’s Golden Age have become icons of glamour and femininity for today's vintage bride.

The starlets of Hollywood’s Golden Age have become icons of glamour and femininity for today’s vintage bride.


The 1950s was a decade defined by decorum, elegance, and etiquette. In the 50s, gender roles were very rigid. Women’s prospects as single people were pretty grim. By the age of 20 women were expected to marry and start having children, and if they wanted a career, they were expected to give it up after marriage. Sadly many women dropped out of school early to marry, afraid that if they waited too long or became too educated, they would not be able to attract a husband. The uncertainties and fears during World War II and the Cold War made Americans long for the comfort of home, so they tried to create an idealized home life with father as the breadwinner and mother as the housewife. A woman’s destiny was determined by her beauty, charm, and sweetness. Since society pressured young brides into being docile and feminine, lacy tiers and flouncy frills dominated 50’s wedding dresses. Weddings were once again in full swing and designers in Europe were sketching away their latest bridal designs. When we picture bridal gowns in the 1950s, it is pretty difficult not to associate the style of the day with the beautiful gown worn by Elizabeth Taylor in the classic Father of The Bride film.

In the 50’s great films and iconic movie stars exemplified the style of class and grace — especially when it came to hair and makeup. Grace Kelly’s iconic wedding gowns set the tone for ’50s bridal looks. Every bride-to-be wanted to emulate her fairy tale wedding. The hair and makeup looks designed for the gowns of the 1950s set off the beauty of their hour glass silhouette. By1953, bridal hair was flawless and perfectly coiffed, which went perfectly with the ultra-precise makeup looks of the time. The pompadour, chignon and bouffant are just three great 50s hair styles that translate flawlessly into today’s bridal vintage style. Beauty icons such as Marilyn Monroe, Sophia Loren and Audrey Hepburn’s make-up styles defined this era for bridal looks. It was without doubt the age of the glamorous bride! Perfection was key and women had the opportunity to try many newly introduced beauty products such as max factor pancake foundation, creating a pale, mask-like complexion which was topped off by patting on a flesh colored powder to set it. The arched eyebrows of the 50’s were mostly thicker in the inner corner and then tapered out to a clean point. By the mid 50’s the winged/cat eyeliner was a very important part of the decades bridal makeup looks, and it had many variations, from striking to soft. The eyeliners on the market included pencil and liquid, the possibilities for the wing eyeliner were endless. By changing the length, thickness, flip (wing) and color, the appearance of the eye and the rest of the makeup changed dramatically. The baby boom was fueled by sultry red lips, lips were precisely over-drawn to give the appearance of fullness. The look was finished off by using a soft beauty mark created with a brown pencil.


60's - It’s all about the Hair and Makeup!

60’s – It’s all about the Hair and Makeup!


We at BRIDAL MAKEOVERS love Mad Men, and feel the TV series really has it spot on with regards to the styling and are always asked to recreate the new iconic image for our vintage brides. The 1960s were a decade of enormous change but despite these changes, the wedding survived, and thrived. The 60’s came in with the Kennedys and ended with Woodstock, and in between everything changed, including bridal hair and makeup. Women were influenced by fashion and fashion was influenced by Art. When Betty Friedan wrote The Feminine Mystique in 1963, she could not have realized how the discovery would ultimately set Second Wave feminism in motion and begin the battle for equality. Brides were now knew that they could experiment with their image and push the boundaries and conventions. Many bridal gowns reflected the various style variations throughout the decade with lengths shifting from mini to maxi to midi. Brides were so creative with there appearance and the hairstyles reflected this.

The 1960’s image was very experimental. Women not only grew their hair long but also wore it flat and straight with the emphasis on shape, the fringe became popular teamed with A symmetrical shapes. Up dos were also so fashionable with brides as they twisted their hair, back combed, pinned and sprayed in to fabulous creations. The popular style of 1963 was the beehive. Bridal gowns in the ’60s featured high-waisted empire lines, and many brides wore domed pill-box hats with bouffant veils flowing from the hat. Being the colorful decade it was, it’s only fitting that the 1960s have a wide array of makeup looks to choose from. By 1963 brides were wearing false lashes to create big, bold eyes. One of the key elements of the trend was white eye pencil. Aside from standout Twiggy-esque eyes, nude skin and graphic pops of color that reflect the mod vibe are also elements of this trend.


70's Empowerment, liberation, choice.

70’s Empowerment, liberation, choice.


Unlike previous decades, the ’70s isn’t defined by one dominating trend. The 70’s were the years of challenging bridal fashion, bridal gowns in the ’70s ranged from hippie frocks to fairytale princess gowns to pantsuits. When it came to makeup it was the an unadorned face that became the honorable new look of feminism in the early 1970s. But this decade did introduce changes that mattered to brides like interfaith marriages and self-written vows and brides starting to forego the word “obey”. A lot of women from this era rejected sexual objectification and the use of cosmetics. However, for the most part, this new type of bride wanted to look like she’d given up cosmetics without ever really having to. As a perfect solution to the beauty dilemma, the beauty industry was more than happy to supply new, “invisible” cosmetics. Brides had more of a healthy glow in the 70’s as they began to play around with dewy foundations and creamy blushers and bronzers. Cosmetics ads portrayed a clean and natural style. For example, typical ads in a 70s issue of Vogue read: Revlon’s Moon Drops “the makeup that is and isn’t.” It looks so convincing you’d swear it isn’t makeup. People will think it’s your own fresh, flawless skin, Let them.

Other brands took similar approaches. Max Factor advertised its Geminesse false eyelashes as looking “for all the world” as though they were born there. Another Vogue ad showed a close-up of the face of a dramatically lit model with the words “if she never stops being told how lucky she is not to need makeup. She’s got to be covered with Germaine Monteil’s fabulous new Acti-Vita cream foundation. By 1973 things got very glossy. Pearl essence was added to almost everything! The lips had extra gloss giving a very wet sheen and pearl essence was added to the cheek bones and eyes. As far as hair, the 1970’s saw the introduction of much longer softer, hairstyles. Made popular by actress like Farah Fawcett, thousands of brides copied her feathered hairstyle in the 1970’s.


Bridal fashion in the eighties was about being conspicuous and ostentatious, with the end result becoming almost theatrical. Nonetheless, the effect is still so beautiful!

Bridal fashion in the eighties was about being conspicuous and ostentatious, with the end result becoming almost theatrical. Nonetheless, the effect is still so beautiful!


The eighties was certainly a decade of excess with the rebirth of couture dresses and the formal ball gown was the desired choice. Bridal was more ostentatious than ever. Designer diamond jewelry and pearls shot up in popularity because they not only represented beauty, but also wealth and power. When I think of bridal gown fashions during this period of the decade the extravagant and incredibly beautiful Emmanuel gown that the late Princess Diana wore on her wedding day comes to mind. The beautiful dress was based on a romantic look of huge sleeves, which reached massive puffed fullness, with a full skirt of ivory silk pure taffeta, an eight meter length veil, adorned bodice, old lace and hand embroidery incorporating 10,000 pearls and sequins. Princess Diana’s wedding dress masterpiece completely changed the fashion for weddings after her big day.

The 80’s also saw a dramatic change from previous decades where women had kept makeup natural and light and instead the new order of the day was to experiment with bold, bright colors. Gone was the golden glow of the 70’s and instead women usually opted to use foundation that was one or two shades lighter than their natural skin tone. This meant that the already bright colors used on the eyes and cheeks would really stand out and make the look all that more dramatic, better to adorn the sequins and pearl beaded satin gowns with. One of the most recognizable aspects of 1980’s makeup has got to be the blusher. Hot pinks and plums blushers were applied to the hollows of the cheeks for a sculpted appearance. The eyes too, the bolder and brighter the better! Lipstick was no exception to the rule with Fuchsia again being a popular choice. As in the 1920s, the focus of the late 1980s went to the headpiece in grand style. 1980s teased hair was big, bold, and never boring. From crimped hair to ultra curly perms, 80s styles were about self expression. In addition to volume, eighties hairstyles would be nothing without height. Huge bangs were the quintessential 80s style. Sequined and pearl drop headbands accented the forehead and new flashy metallic tulles made their debut with names like “glamour dust” and “meteorite.”


The nineties saw a return to sleeker, less complicated styles.

The nineties saw a return to sleeker, less complicated styles.


The 90’s bridal catwalk beauty was all about super-chic barely-there make-up (a la Kate Moss), sculpted, bronzed cheeks and well-groomed, strong brows, barely-there mascara, a hint of smoky shadow, and matte nude-colored lips with brown liner. The dominant fresh-faced, ultra nude/natural make up trend for brides grew out of the reaction to the color excesses of the 1980s. 90s brides began wearing makeup not with the simplistic goal of looking pretty, but rather as a means of self-expression and empowerment. They also didn’t want to feel as though they were being brainwashed by cosmetic companies telling them that they wouldn’t be beautiful without makeup – wearing it had to be their decision alone, and they would wear it (or not) on their own terms. The straightened locks of the flat iron hairstyles complimented the 90’s minimal make-up trend. This definitive 90’s hairstyle was a shoulder-length, sleek and layered style with a grown out fringe and highlights mainly around the face. “The Rachel” was the most popular hair fashion fad of the 90’s and the envy of all women. Without a doubt, the 90’s were an era of hard hair for brides. Slicked-down French rolls, finger waves, and updos were popular styles. Sleek ponytails were worn by chic brides. Whether in a partial updo, completely swept up, made of braids or loose hair, ponytails crept higher and higher throughout the decade.

By the 1990’s the bridal gown industry was transformed from one that was stuck in the past to one that is relevant and inspirational to both the modern bride and the larger fashion industry as a whole. Some the most influential bridal designers today launched collections in the 90’s. There is no woman who has had a greater impact on modern American weddings than Vera Wang. In 1990, Vera Wang established her bridal wear company in New York. Her dresses become synonymous with elegance, they have also added an edge to traditional styles. Her dresses were often described as understated, modern, and intricately-designed and her brand was the gold standard in custom-made, immaculate wedding dresses. Following her frustrating experiences during her own wedding, Monique Lhuillier set to create the types of gowns which she wanted for herself. Monique Lhuillier’s gowns are defined by their couture craftsmanship, femininity, charm, and attention to detail. The designer Reem Acra’s gowns particularly appealed to women of individual style who were looking for glamour and sophistication on the most important day of their life. As well as designers like Carolina Herrera, Wang and Lhuillier and dominated the 90’s world of bridal fashion design– a market segment that had remained untapped by the elite fashion world. Their designs were the epitome of luxury and elegance in the bridal fashion world of hair and makeup as well.


The bride of this generation has an edge of classical elegance, celebrating style, confidence and grace.

The bride of this generation has an edge of classical elegance, celebrating style, confidence and grace.


Something “old” and something “new” mixed with the “traditional” and the “creative,” all mixed together, form the basis for wedding trends of today and of tomorrow. It is that combination of yesterday and today that makes this new century’s wedding trends especially interesting and exciting! From high-neck Victorian wedding dresses to sleek, minimal gowns in white, to blush-colored confections, to classic silhouettes splashed with florals, the bridal runways of today are full of innovative and inspired creations. From 2003 until now we have seen gowns with intricate embroidery, bead work and flowing impeccable cuts with an ethereal feel. The designers aim to give brides an experience of glamour and escapism. Embellishing definitive looks with modern touches of cloud-like romance and muted hues with metallic accents for subtle sophistication, the range takes inspiration from the future with a plethora of luxury textures and tones that have never been seen before. In this new century, the dominating bridal gown style has been feminine and strapless. It seems that virtually every bride is wearing some form of strapless dress.

We have also seen detailed, mermaid style halter dresses that flare out at the knees. Now, in the 2000’s, the idea of “modern vintage” claims center stage, where brides incorporate vintage patterns made in modern materials. As wedding fashion continues to evolve separately from the general vogue, brides have felt freer to allow full rein for their imaginations. This is where personality prevails. The idea of making your wedding day your own has become more acceptable, and for good reason; it’s your day! It can be said of today’s wedding trends that the modern bride are making full use of the new and high-tech, but are also holding dear a sense of history and tradition. As the years progress, creativity and using inspiration from years past, and future, has become more acceptable. Bridal trends go in and out of style depending on the decade and current fashion influence, so it’s best to consider the design that ultimately matters most: the design that suits you. Whether you stick to a modern style or call back to a past decade, we hope you find that perfect style that will make your bridal mark in history.

As makeup artists and hairstylists we are playing with a mix of old and new for bridal looks. From dramatic eyes and dark, stained lips reminiscent of Hollywood glam to subtle, natural makeup and softly tousled tresses, beauty ideas from the runways translate well into the wedding day looks we are designing for today’s bride. ”Undone” or natural looking/simple bridal hair is very popular right now. Several brides are loosely pinning their hair up for their ceremony, and then taking it down for their reception. Sometimes less is more, and that is definitely the case with this trend. Our inspiration boards feature rouge lip colors that seem to be pulled from a vanity table drawer from long ago, futuristic glittery eye accents, timeless natural tones and indelible smoky shadows and liners done in fresh ways. The overall message: pair vintage with modern to make a statement that’s unique and all your own.

At BRIDAL MAKEOVERS we love to explore beauty trends from the past and transfers them into wearable, updated ideas for bridal hair and makeup. Is there a look in decades past that you particularly admire? While there are micro trends and flash fashions now, usually to coincide with the new seasonal collections, pretty much anything goes in beauty: you could wear a liner of liquid kohl a la the 1960’s and be very on-trend today, or you could go for matte red lipstick and look a bit 1930’s, etc. We are leading increasingly visual lives through the internet and I love how it encourages visual creativity within us all. I am merely applying it to the things that I love and encourage others to do the same! Taking inspiration from the past, BRIDAL MAKEOVERS by Aradia creates vintage yet modern makeup looks and hairstyles to fit every hair type and length. If you want a vintage wedding or just love the looks of the past, you should try us out vintage style trial run. I created BRIDAL MAKEOVERS to help arm brides with insider knowledge to enable them to achieve their best face through the art of makeup.

About Bridal Makeovers by Aradia
With professional expertise to create any style from Modern to Vintage, Creative Director and Makeup Artist Aradia Vive is an award winning artist who has an impeccable reputation in providing RED CARPET elegance for the past 20 years in NYC and South Florida. Vintage weddings have become very popular and at BRIDAL MAKEOVERS by Aradia, the importance of getting it perfect for a bride is top priority. Aradia works with the bride to develop a look that will complement her dress, her features and her personal style.


Bridal Makeovers by Aradia

Bridal Makeovers by Aradia
Specializing in Formal Hairstyling & Bridal Makeup Artistry

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Posted in Bridal Beauty and Bridal Couture and Bridal Design and Bridal Fashion and Bridal Fashion Designers and Bridal Hair and Bridal Hairstyles and Bridal Makeup and Celebrities and Eye Makeup and Eyeliner Looks and Fashion and Fashion History and Haute Couture and Vintage Bridal and Wedding Hair by adminbm333 on September 10th, 2013 at 1:19 am.

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